What might sound like an unbelievable move from the mobile manufacturer, BlackBerry Ltd (NASDAQ:BBRY), the company is ready to offer up to $550 to the customers trading iPhone for its “Passport” Smartphone device. This is the most straightforward attack on Apple Inc. (NASDAQ:AAPL)’s iPhone and somewhat surprising after the monstrous iPhone 6 sale predictions for the Holiday Season.
According to the latest offer from BlackBerry, customers who are ready to trade in their iPhone for the square-shaped Passport would get up to $400 in accordance with their iPhone model and condition. BlackBerry Ltd (NASDAQ:BBRY) would offer a $150 gift card along with the buyback offer. The company would start accepting devices in December this year and would be available until February 13, 2015. This offer is applicable in North America alone.
On the other hand, Apple Inc. (NASDAQ:AAPL) is likely to sell up to 71 million devices during this quarter, breaking all previous sale records. The growing popularity of iPhone and Android devices is a huge setback for BlackBerry Ltd (NASDAQ:BBRY). The smartphone maker has introduced its latest device, Passport, with physical keyboard and the company is focusing towards corporate and government users.
BlackBerry has announced several deals for the Holiday season including its trade-up for iPhone. At the same time, the company is offering attractive discounts on unlocked Passport and Z30 smartphone devices. BlackBerry Passport would be available for $499 against the previous price of $599. These discounts are available for a limited period only starting on November 22.
In addition to it, BlackBerry Ltd (NASDAQ:BBRY) is offering PayPal financing option to its customers under which, the customers can make any purchases over $200 with their PayPal account and pay the remaining balance upon the due date. With these exciting deal and direct attack over Apple Inc. (NASDAQ:AAPL), the smartphone maker is putting in every possible efforts to regain its market share.
This article has been written by Prakash Pandey.