Amazon.com, Inc. (AMZN) and Priceline Group Inc (PCLN) Top of Google Inc (GOOG) Search Advertisers

Priceline Group Inc (PCLN)

The world’s top online retailer, Amazon.com, Inc. (NASDAQ:AMZN), has topped the list of 25 highest spending companies on Google Inc (NASDAQ:GOOG) Search advertisement. The company spent a whopping $158 million, almost doubling the amount spent by Priceline Group Inc (NASDAQ:PCLN), the second-ranked company on the list.

All the 25 top companies spent a total of $1.3 billion, underlining how substantial the amount spent by Amazon.com, Inc. is.

Amazon.com, Inc. (NASDAQ:AMZN) is a known heavy spender when it comes to advertisements. And interestingly, the company also raked in $750 million ad revenues globally in the past year and is expected to hit the $1 billion mark in 2014. It’s reasonable for Amazon.com, Inc. (NASDAQ:AMZN) to spend huge sums on ads. As a retailer, search engines play a huge role in how many potential customers find their way to the company’s website, which leads to higher conversion rates.

Priceline Group Inc (PCLN)

Priceline Group Inc (NASDAQ:PCLN) has also been spending heavily on advertisements to win more users. Being a service oriented entity, Priceline Group Inc (NASDAQ:PCLN) depends on search engines such as Google, Yahoo!, and more to have customers purchasing from its website. Both Amazon.com, Inc. (NASDAQ:AMZN) and Priceline Group Inc (NASDAQ:PCLN) have been performing well in the market, justifying their high expenditure on ads.

The figures only reflects what Google Inc (NASDAQ:GOOG) generated from desktop advertisements, leaving out other revenues from mobile ads and Google Inc (NASDAQ:GOOG) product listing ads (PLAs).

Direct response advertising is expected to rise to 59.1% of the total U.S. digital ad spending; this is according to AdGooRoo, a Kantar Media company, and Ad Age Datacenter. The companies revealed that in 2013, the percentage stood at 58.4%.

Google Inc (NASDAQ:GOOG) owns the largest search engine in the world, explaining why many companies choose to spend heavily on its advertisement packages.

This article has been written by Victor Ochieng.

Related News:

“Priceline Group Inc (PCLN) Increasing Revenues Aggressively Outside of US”

“Google Inc (GOOGL) to Unleash Android on Emerging Markets”

“Amazon.com, Inc. (AMZN) and Publishers Gruel Negatively Affects The Authors”

 

Related posts

*

*

Top

Warren Buffett's Best Picks

Warren Buffett's these stock picks will crush the market over the next 12 months. Get our report FREE by becoming a member now