Apple Inc. (AAPL) and International Business Machines Corp. (IBM) Are Working Together to Increase Sales Of iPhones and iPads

International Business Machines Corp. (IBM)

In an exclusive interview, Apple CEO, Tim Cook, shaded more light on how International Business Machines Corp. (NYSE:IBM) will help Apple Inc. (NASDAQ:AAPL) make entry into the enterprise market after the two companies announced a partnership in July.

The core of the partnership is to have the two companies work in tandem to bring devices using the iOS to big enterprises. It’s true that Apple Inc. (NASDAQ:AAPL) hasn’t made inroads into the lucrative enterprise market in spite of generally registering great performance.

International Business Machines Corp. (IBM)

In the interview, the CEO admitted that Apple Inc. (NASDAQ:AAPL) iOS doesn’t have enough apps with the capacity to handle the intricacies associated with large enterprise transactions.

“The real answer is in the applications,” Cook said. “There’s not enough apps that have been written for very deep verticals, like what the airline pilot does, or what the bank teller does.”

As the CEO, he talked of having thought of possible solutions to the apps challenge and came to the decision that it’s more realistic to partner with a company that has been in the field like International Business Machines Corp. (NYSE:IBM). What such a partnership would therefore be expected to achieve is have the partner company design apps with deep verticals so that users who purchase iPhones and iPads for enterprise functions aren’t limited in terms of what they can do.

Cook further revealed in the interview that International Business Machines Corp. (NYSE:IBM) is currently working on different apps for banking, pharmaceuticals, and aerospace industries.

“We have what they need; they have what we need,” Cook said. “To me, this is the perfect marriage.”

The partnership will therefore see Apple Inc. (NASDAQ:AAPL) bring the devices to the big enterprise while International Business Machines Corp. (NYSE:IBM) brings the apps to enable these devices to serve the enterprise.

This article has been written by Victor Ochieng.

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