Apple Inc. (AAPL) Not Planning To Do Away With Beats Music But May Rebrand

Apple (AAPL)

Rumors went out that Apple Inc. (NASDAQ:AAPL) could be planning to shut down Beats Music, a music streaming service the company acquired just this year at a cost of $3 billion together with Beats Electronics.

Considering such figures and the fact that the company purchased the two this year, a thought of Apple Inc. (NASDAQ:AAPL) closing down that services seems highly unlikely. First, Apple Inc. wouldn’t be planning to quit music streaming all together as it forms an important part of the company. Millions of people who buy Apple Inc. devices such as iPhones and iPods use such services to make good use of their devices.

Moreover, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has been all over the place talking about Beats Music, the streaming service that offers you all the music you want at only $10 a month.

Apple (AAPL)

Objectively looking at all these developments, there could be something else that’s about to happen, but it’s not closing down the shop.

Apple Inc.’s public relations representative, Tom Neumayr, couldn’t say much but only made it clear that the rumors aren’t true.

Other sources have intimated that in as much as the service isn’t going away, consumers should expect some changes. Such comments give the impression that Apple Inc. (NASDAQ:AAPL) could be planning to do away with the brand altogether, but leave the service.

It could have been in Apple Inc.’s strategy to have more subscribers for the service before making changes to it. That way, Apple Inc. shall have brought in some other consumers who initially weren’t using Apple Inc. products or services such as iTunes.

What many analysts think is that Apple Inc. (NASDAQ:AAPL) could be working ways to merge the service with iTunes radio, a prospect that would see the service gain more ground at the expense of competitors such as Spotify and Pandora.

This article has been written by Victor Ochieng.

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