Twitter Inc (TWTR) Daniel Graf Quits the Company after Demotion

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Twitter Inc (NYSE:TWTR) has been making changes in its management in a bid to expand its user base. One of the changes that the microblogging company made was the transfer of Daniel Graf from his consumer product manager position to a special projects position.

Daniel Graf has however decided to quit the company, wishing the company team success. Details of his departure were not clear, but it’s believed that the former Google Inc employee left because he was transferred to a lower position within the company.

He made his decision public through a tweet on Saturday 4, 2014: “Danke team, danke @Twitter! May you succeed in your mission, society needs you!”

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Twitter Inc (NYSE:TWTR) chief executive officer Dick Costolo has been making changes in the company in an effort to ensure that the social media company releases more new products. The company is getting a lot of competition from the biggest social media company, Facebook Inc, and has been working on new ways to pull in more users to its platform.

The new consumer project manager at Twitter Inc (NYSE:TWTR) is Kevin Weil, who has held the position since October.

Twitter Inc (NYSE:TWTR) spokesman Jim Prosser has confirmed Graf’s departure, but didn’t reveal any further details about the reasons why he has decided to quit or what he plans to do moving forward.

The company has also recently updated its advertising options. Although the stock hasn’t been strong in the market, investors believe that its new features will bring in more revenue. The new updates include in-app promotions, buy-now buttons embedded in tweets and a host of promotions that come with Twitter apps.

The move to improve its advertising activities is believed to be triggered by the recent upgrades by its main competitor Facebook.

This article has been written by Victor Ochieng

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