Facebook Inc (FB) Riding High Video Advertising Tide With Holiday Season Boom, Gets Ad From Macy’s, Inc. (M)

The shares of Facebook Inc (NASDAQ:FB) were up nearly 2.30% closing at $75.75 per share in the extended trading session primarily because of its video advertisement success and Thanksgiving advertisement from Macy’s, Inc. (NYSE:M). The social media platform has attracted small and large advertisers alike during the holiday season.

Macy’s, Inc. (NYSE:M) is known for its unique start of the holiday season with a parade in Manhattan and this year, the retailer has decided to put its video ads on Facebook. The parade organized by Macy’s is a huge online and offline attraction pulling customers from all around the country.

While talking about the advertisement strategy of the retailer, Jennifer Kasper, VP of digital media and multicultural marketing for Macy’s, said,

“As we were anticipating Black Friday, we wanted to take a look at how the product evolved and try to figure out how to distribute our video in a balanced way.”

The retailer is planning to add cartoon characters and giant balloons in its ad running over television and social media alike.

Facebook (FB)

Upon using Facebook Inc (NASDAQ:FB) for online promotion, Kasper added,

“We do believe we are going to reach an incremental audience who are no longer tuning in to traditional TV.”

Earlier this week, Dan Levy, Facebook VP, advised small business owners to use the video feed feature of Facebook for their online promotions. He added,

“As people come into the holiday season and they’re trying to figure out how to cut through the noise, and all the marketing messages out there, we’re reaching out to brands and saying this is a really compelling time for you.”

As many as 3 million videos were posted on Facebook Inc (NASDAQ:FB)’s social platform in September this year. Mr. Levy further added that the videos produced for TV and YouTube are slowing making their way to Facebook and that is a healthy sign for the company.

This article has been written by Prakash Pandey.

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