Instagram has achieved a milestone by leaving behind Twitter Inc (NYSE:TWTR) in terms of monthly active users by crossing 300 million users dwarfing Twitter’s 284 million users. The photo-sharing app has outpaced several social platforms in terms of growth by adding 100 million users within eight months. This is another achievement for Facebook Inc (NASDAQ:FB) in increasing its revenue streams.
The photo-sharing app announced stringent steps for growth including deletion of fake accounts. Instagram introduced advertising one year ago and according to Robert W Baird & Co’s analyst, Colin Sebastian, “Instagram is adding an average of 360k new active users per day; For comparison Twitter is adding 160k new users per day.” Facebook Inc (NASDAQ:FB) owns three apps including its Facebook mobile app, WhatsApp, and Instagram.
When it comes to the daily stats, as many as 70 million photos are shares on Instagram and the app has 70% of its users situated outside the U.S. The app announced account verification process for celebrity accounts and initiate procedure to provide authenticity badge for the same. Instagram’s CEO, Kevin Systrom, mentioned on its blog,
“Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for. These badges will start rolling out over the coming days.”
While talking about fake accounts, Systrom said,
“We’ve been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count.”
As far as Twitter Inc (NYSE:TWTR) is considered, this is another blow to the micro-blogging site considering its falling share prices, unstable leadership, and declining share prices. Twitter Inc (NYSE:TWTR) received another shock in terms of its departure from the top 50 companies list of Glassdoor.
This article has been written by Prakash Pandey.