Wal-Mart Stores, Inc. (NYSE:WMT) is offering the iPhone 6 at $50 discount off the store’s regular price, at $129. The discounted iPhones will be available from Wal-Mart starting this week. The larger screen iPhone 6 Plus also goes with a $50 discount, at $229 from the usual $279. Wal-Mart owned Sam’s Club, offers the same items with $2 more discount, or $127 for the iPhone 6 and $227 for the iPhone 6 Plus. The prices are effective for the 16GB iPhone 6 models. The older 16GB iPhone 5s also goes on sale for $49 at Wal-Mart and $47 at Sam’s Club.
The discounted iPhones will be made available by Wal-Mart Stores, Inc. (NYSE:WMT) to buyers after signing a two-year service contract with any of the following carriers: AT&T Inc. (NYSE:T), Verizon Wireless, and Sprint Corporation (NYSE:S). According to the company, the National Retail Federation states that less than 10 percent of Americans have already completed their shopping spree for the holiday seasons.
The iPhone discount deals is one way for the retailer to lure customers to its stores after the Thanksgiving rush and the Black Friday have given dismal results. According to the NRF, a drop of 11 percent was posted for this year’s Thanksgiving and Black Friday sales performance.
Wal-Mart Stores, Inc. (NYSE:WMT) is also offering other items on discounts. The Samsung Galaxy S5, for instance, is now available at the store for only $79, down from $139. Other items that can be had for lesser price are the XBox, Playstations, and televisions. The iPhone deals, on the other hand, will be offered up to February of next year. Bloomberg cites Wal-Mart Stores, Inc. (NYSE:WMT) senior vice president of toys and seasonal merchandising Scott McCall as saying that customers no longer buy gifts in just one day, or just one way.
This article has been written by Nonito Guntan.