The iPhone maker, Apple Inc. (NASDAQ:AAPL), never runs out of ways to improve its revenue streams and this time around, the tech giant is planning to include Beats Music Service in iOS. Apple acquired Beats earlier this year to improve its music portfolio considering the fact that iTunes is finding it difficult to step-up download figures.
According to the latest news, Apple is likely to bundle Beats music service with iOS and offer the same as early as in March 2015, making it available to millions of iPhone and iPad users. An iOS update with its millions-strong user base would help the iPhone maker put pressure on Spotify, market leader in online music streaming. As of now, Spotify has over 10 million paid subscribers and the company has tied up with HTC for its mobile app installation.
Midia Research, media analyst firm, reported that Apple Inc. (NASDAQ:AAPL) has nearly 200 million active iTunes users, which exceeds that of any other online music provider. In its latest approach to dominate online music streaming, the iPad maker is likely to rebrand Beats music service under the iTunes label and after the launch, Apple would have iTunes Radio, iTunes downloads, and online music streaming service.
During the last few months, Tim Cook, CEO of Apple Inc. (NASDAQ:AAPL), has been talking a lot about Beats Music, although the company has not confirmed any official product surrounding the same. Beats had a huge name is music and Apple is all set to use its brand power.
Last week, Apple launched Beats Electronics’ new Solo2 Wireless Headphone at a starting price of $300. The headphone allows users to connect to their Bluetooth devices from as far as 30 feet. The unrivalled name of Beats in headphone market is likely to help Apple maintain sound footing in the online music streaming industry.
This article has been written by Prakash Pandey.