Apple Inc (AAPL) Posts 50% Growth in 2014 Apps Sales

Apple (AAPL)

Apple Inc. (NASDAQ:AAPL) reported on Thursday that its  App Store has realized a sales of almost half a billion dollars for the first week of 2015 in app sales as well as in-app purchases from customers all over the world, noting further that the New Years day set a record hit for the biggest sales in a day within the App Store. A revenue of about $10 billion was generated for app developers for 2014, translating to a cumulative revenue of $25 billion was reported from sales of apps and games within the App Store.

According to Eddie Cue, Apple’s senior vice president of Internet Software and Services, “this year is off to a tremendous start after a record-breaking year for the App Store.” The latest figure released records the highest weekly sales performance so far  since it was launched by Apple Inc. (NASDAQ:AAPL) nearly seven years ago. The peak in sales indicates that users of Apple’s tech gadgets such as iPads, iPhones, and iPod Touches are willing to spend more on apps.

Apple (AAPL)In contrast, users of mobile devices running on Google’s Android platform are more likely to choose from a wide range of free apps for tablets and smartphones. To put this in context, Android is the global leader when it comes to operating system used in mobile devices, accounting for about 84 percent of all mobile devices worldwide. This makes Apple Inc. (NASDAQ:AAPL)’s iOS lag behind, appearing in only 11.7 percent of all smartphones shipped globally as of the third quarter of last year.

Android’s dominance notwithstanding, Google Inc (NASDAQ:GOOGL) paid only a total of about $5 billion to developers as of June last year, with that payment covering a whole year of apps sales at Google Play, Google’s own  app store. The comparative performance in apps sales between Apple Inc. (NASDAQ:AAPL) and Google resonates well in developers’ preference. Generally, iOS is a priority for app developers, with Android taking the second place, while the web is third. App developers claim that iOS has a more lucrative customer base. Apple, on the other hand, says that “the introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create amazing new apps and offers innovative features which proved wildly popular with App Store customers around the world.”

This article has been written by Nonito Guntan.

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