There have been a lot of speculations surrounding the date when Apple Inc. (NASDAQ:AAPL) would be unveiling its new iPads. Rumors first went out that the event would be held on October 22nd, but some impeccable sources later said the event would be held on October 16th. Finally, the Cupertino, California-based company sent out invitations to the media for the event to be held next week Thursday October 16th 10 a.m at their headquarters.
The invitation went out with the headline “It’s been way too long.”
Apple Inc. (NASDAQ:AAPL) is expected to introduce a new version of iPad and iPad mini. The new devices are set to be released to the market ahead of the holiday season, which is characterized with big sales. The company Chief Executive Officer Tim Cook is focused on improving the sales of its iPads with the new products. Apple iPad sales have been on the decline and have registered low sales in the past 4 quarters.
Some sources have said that Apple Inc. (NASDAQ:AAPL) may also seize the opportunity to talk about OS X Yosemite, its revamped operating system. Other devices that could also be unveiled during the event are the iMacs, MacBook, and MacBook Air.
As always, most people head to such events expecting surprises. Nothing is clear on what Apple Inc. (NASDAQ:AAPL) is going to introduce, but it’s believed that the event is going to be about the rumored products.
The event is coming one year after the tech giant launched its iPad Air and iPad mini on October 22, 2013.
The company is also said to have reviewed prices of its gadgets ahead of the season to get more sales. The revised prices are now somewhere within the range of its competitors such as Amazon.com and Google Inc.