Apple Inc. (NASDAQ:AAPL) is all set to record another successful quarter fueled by its latest iPhone 6. The CEO of the company forecast record breaking quarter with its latest range of devices including iPhone 6 and iPhone 6 Plus, iPad, iPad Mini, and its recent venture into online payments, Apple Pay.
It is quite evident with the new release schedule of iPhone 6 and other offerings from the company that Tim Cook, CEO of Apple Inc., is firing everything he has for successful fourth quarter. After succeeding the CEO post from the legendary Steve Jobs, Tim Cook has done justice to the company with four consecutive record-breaking end-of-the-year quarters. Tim Cook has rescheduled the release period before the shopping season to fuel more sales with enthusiastic customers.
The new release trend started with iPhone 4S in 2011 and carried forward by iPad mini (2012), iPhone 6, iPhone 6 Plus, Apple Pay, and latest iPad devices during the same period this year. Rhoda Alexander, IHS Inc. analyst, said,
“There’s absolutely no coincidence that it’s happening at this time of the year. They really shifted most of their product introductions to happen in the second half of the year.”
Earlier, Apple Inc. (NASDAQ:AAPL) released forecast for the first quarter of fiscal 2015 and the company would generate revenue in the range of $63.5 billion and $66.5 billion. Last year, Apple recorded sales of $57.6 billion in the year-ending quarter.
The success of iPhone 6 is quite evident from the figures recorded in the fourth quarter 2014 and the company sold 39.3 million devices after their market release on September 19. According to the CFO of Apple, Luca Maestri, iPhone maker has increased its production of iPhone 6 in the last few weeks and this quarter has ended with pending orders. In fact, Apple Inc. (NASDAQ:AAPL) is lagging behind its inventory targets of four to six weeks because of the enormous sale of iPhone 6.
This article has been written by Prakash Pandey.