After the successful launch of the latest version of iPhone with over 10 million sales in the first week, Apple Inc (NASDAQ:AAPL) is facing consumer aggression over software update and bending issues.
The latest software update by Apple Inc (NASDAQ:AAPL), iOS 8.0.1, lead to the loss of cellular services for most of the customers. Majority of the consumers displayed their anger over social media platforms, although Apple promised to fix the problem soon. Earlier, Tim Cook, CEO of Apple Inc (NASDAQ:AAPL), claimed the launch of iPhone 6 to be the “best launch ever.” The technical glitches have added to the image of the CEO who apologized for iPhone’s warranty and replacement guidelines in China last year. Further, to add the problem, some customer said that the phone bent when customers sat on it.
Apple Inc (NASDAQ:AAPL) was quick in fixing the issue and the company sent the consumers an email to roll back to the previous version of iOS to use the services. The company is likely to release iOS 8.0.2 within a few days and Apple apologized to its users saying, “We apologize for the great inconvenience experienced by users.”
The sale of iPhone is crucial for the company as it accounts for nearly half of its annual revenue and will set the path for its upcoming products. Despite of the software problems, it is not likely to disrupt the demand of iPhone 6 and Apple Inc is likely to sell nearly 61 million devices in its December quarter, as reported by Barclays.
An analyst at Creative Strategies Inc, Tim Bajarin, said, “It will do nothing, I don’t suspect it will dampen any demand.” Another analyst at Forrester Research, Frank Gillett, said, “Apple is a bit of lightning rod or a focus because as a company, they inspire a lot of positive and negative passion and also because they are now this company with a global brand and global reach.”
This article has been written by Prakash Pandey.