The iPhone maker announced its latest iPad devices with high-end display and fingerprint sensing features but the company wasn’t able to impress its audience. Analyst are speculating high growth in the upcoming holiday season but the iconic “wow” attached with every Apple Inc. (NASDAQ:AAPL)’s device was missing in these devices.
Tim Cook, CEO of Apple Inc., introduced iPad Air 2, iPad mini 3, OS X Yosemite, and 27-inch iMac. The iPhone maker is calling iPad Air 2 its thinnest and most powerful iPad ever released with “a new Retina display with anti-reflective coating, second generation 64-bit A8X chip, all-new iSight and FaceTime HD cameras, faster Wi-Fi and LTE wireless, and includes the revolutionary Touch ID fingerprint identity sensor.” At the same time, Apple Inc. (NASDAQ:AAPL) introduced OS X Yosemite as a free upgrade for its existing Mac users.
Another introduction from the company was its 27-inch iMac built with 5K Retina display and powered by its latest OS X Yosemite. However, the company couldn’t impress analysts and Van Baker, Gartner analyst, said,
“I’ve got to be honest and say, the only impressive thing was the 5K retina display on the iMac. The other things we saw (included) just iterative improvements on the iPad.”
With its new iPad, Apple needs to improve its declining tablet sales as the company reported nearly 9% lower tablet sales during the last quarter of 2014 and its subsequent revenues from iPad sales declined by 8%.
On top of top it, Apple Inc. (NASDAQ:AAPL) needs to work on its tablet sales with the introduction of other major players in the tablet market including Google Inc (NASDAQ:GOOGL) with its Nexus 9 Tablet and Amazon.com, Inc. (NASDAQ:AMZN) with its Kindle Fire HD tablet at an amazing $99 price tag. It is quite likely to see some competition in the declining tablet market with new players trying to lure customers.
This article has been written by Prakash Pandey.