As per a survey conducted by Piper Jaffray, the most astonishing result was that only 16% of the 7000 teenagers admitted to being interested in the latest Apple Inc (NASDAQ:AAPL) product namely its iWatch. An analyst with the firm, Gene Munster interpreted the result on CNBC in the following words –
“What’s driving that is teens don’t wear watches and I think that there is a kind of a structural shift that needs to happen and I think in general people have just obviously been using their phones to tell time. So I think that’s one of the headwinds that I think the [Apple Watch] is going to have to face.”
There could be several reasons underlying the lack of interest and a line of thought also goes on to claim that the ‘tepid’ response could be attributed to the date on which the survey was launched – 25th August, 2014. Since Apple Inc (NASDAQ:AAPL)’s iWatch was launched on 9th September, 2014, it is quite possible that many of the responses given by youngsters would have been in complete ignorance of the product. The fact that the survey was wrapped up on 30th September, 2014, did not help either since the time lapse from the date of launch was indeed short.
Additional surveys have also revealed that teenagers are keener on iPhones and tablets rather than an iWatch and about 7% are already proud owners of a smartwatch and are happy with it. Lack of interest could also be triggered by the $350-tag wherein teenagers might not be willing to splurge a sizeable fraction of their pocket money on a watch.
Gene Munster goes on to explain this behavior in his following comment –
“I think investors have modest expectations right now about the watch and I think that adults are going to be the primary buyers and I think the real value of it is going to develop as developers build applications for it, so this is a long road. It’s a new category. It’s going to take time to take off.”
Apple Inc (NASDAQ:AAPL)’s iWatch is not the only product which has suffered teen-dislike and there is a global entity whose figures were even more astounding. Who could have thought that teenagers could live their lives without Facebook? But this exactly what the survey revealed – only 45% teenagers as opposed to 72% recorded in April, 2014, admitted to using Facebook as the majority showed a marked proclivity towards Instagram.
So, wait-and-watch is exactly what Apple Inc (NASDAQ:AAPL) must do under these circumstances as regards its iWatch.
This article has been written by Vinita Basu.
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