J C Penney Company Inc (JCP) Targets More Store Closures, Shares Soar Amid Positive Performance Data

The shares of J C Penney Company Inc (NYSE:JCP) jumped in excess of 20 percent after the company announced positive same-store sales and more closures in the line of improvement. One of the recent announcements from the company indicated closure of up to 40 more stores in the country.

Joey Thomas, spokesman for J C Penney said that the company is likely to close 4 percent stores out of its existing 1,040 stores in the country. These closures are likely to happen in April and as many as 2,250 employees are likely to suffer from the consequences. Thomas further said,

“We continually evaluate our store portfolio to determine whether there’s a need to close or relocate underperforming stores. Reviews such as these are essential in meeting our long-term goals for future company growth.”

J C Penney Company Inc (JCP)

According to market experts, this is a positive step for the company and the analysts have urged major retailers to lower down their store count amid increasing online shopping trends. Earlier, Mike Ullman, CEO of J C Penney Company Inc (NYSE:JCP), said that the company has been trying hard for the past one year to resume profitable sales figure and this holiday season ended on a positive note for the company.

While talking about the sales in the holiday season, Mr. Ullman said,

“Customers clearly responded to our combination of great merchandise and compelling promotions this holiday season. We are proud of these results, and believe the work we are doing will fuel the continued growth of our business.”

The retailer is expecting its comparable store sales growth to touch its upper guidance estimate of 4 percent. Another exciting figure for the nine-week period between November and December was the 3.7 percent growth in comparable store sales post the decision of the company to cut down on the number of stores.

The shares of J C Penney Company Inc (NYSE:JCP) closed at $7.95 at the end of the regular trading session.

This article has been written by Prakash Pandey.

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