T-Mobile US Inc (NYSE:TMUS) is all set with its latest marketing gimmick to challenge rivals Verizon Communications Inc. (NYSE:VZ) And AT&T Inc. (NYSE:T). The company is offering roll over option for its high-speed data plans under which customers would be able to use their remaining data in the upcoming months.
The fourth largest U.S. carrier is calling it its step towards ending data confiscation and the plan is called as “Data Stash.” The CEO of T-Mobile US Inc (NYSE:TMUS), John Legere, said, “Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse.” While talking about its new plan, Legere said,
“That data is rightfully yours. And, we’re putting an end to this appalling industry practice today. With Data Stash, when you buy additional high-speed data, there’s no need to lose what you don’t use.”
Data Stash plan would be available for every T-Mobile user without any additional cost from January 2015 and it is valid for customers with 3GB or more 4G LTE data for smartphone users and 1GB or higher for tablet users. The free data stash would hold up to 10GB of 4G LTE data and the user would be automatically shifted to the data stash.
While talking about the new plan, Legere added,
“This year on Twitter, customers asked the carriers to create a program to roll data forward more than 40,000 times. So this isn’t rocket science. It’s just that we seem to be the only company in this industry that cares enough to listen. That’s fine by me.”
The aggressive marketing strategies used by the companies are cutting down the profit margins in the telecom industry and Verizon Communications Inc. (NYSE:VZ) And AT&T Inc. (NYSE:T) confirmed lower fourth-quarter earnings because of the same. Earlier, Sprint Corporation (NYSE:S) initiated aggressive plan to cut consumer bills in half for luring more customers.
This article has been written by Prakash Pandey.