The engineers of IHS, automotive research firm, were stunned after attending the dissection of Tesla Motors Inc (NASDAQ:TSLA)’s Model S sedan. The electric carmaker has much advanced electronic architecture used in its infotainment and instrumentations systems.
IHS is involved in the analysis of Tesla’s latest offering, Model S, and the research firm is analyzing every single system including air-conditioning controls, powertrain, and safety systems of the car. While working on the infotainment and instrumentation parts of the vehicle, Andrew Rassweiler, IHS senior director for material and cost benchmarking, said,
“It’s like looking at the components from the latest mobile device from an Apple iPad or Samsung Galaxy product.”
Rassweiler further added that Tesla follows a completely different electronic architecture for its car as compared to other automotives. He said,
“The cost structure of the electronics, the use of large displays in the cabin, the touch-screen-based controls, the mobile microchips — everything in this design makes the Tesla experience more like a media tablet or high-end smartphone than a traditional automobile.”
IHS has identified some specific features that set Tesla Motors Inc (NASDAQ:TSLA) apart from all other automotive companies. Some of these features include its 17-inch infotainment display unit and 5,000 separate components used in IHS “head unit” against the industry average of 1,000 components. Rassweiler said that the parts used in the infotainment unit are roughly twice as expensive as other available infotainment systems available in the market.
Another important factor revealed in the study states that Tesla is using custom circuit boards for its cars unlike other manufacturers who purchase these electronic parts.
Earlier, this week Tesla Motors Inc (NASDAQ:TSLA) encountered some legal issues in Michigan and the electric carmaker won’t be able to sell its cars directly to the customers. This has been a tough time for the company considering the legal challenges it is facing in New York, Georgia, New Jersey, Ohio, Pennsylvania, and Missouri.
This article has been written by Prakash Pandey.