Tesla Motors Inc (NASDAQ:TSLA) is the latest automotive manufacturer to join the ranks of automated driving brands among other rivals including Volkswagen AG (ADR) (OTCMKTS:VLKAY), Honda Motor Co Ltd (TYO:7267), and Mercedes-Benz.
Tesla Motors Inc (NASDAQ:TSLA) is planning to add features like keeping the car in the lane among other high-tech features. Elon Musk, CEO of Tesla, is likely to reveal these features later this week. This is not the first attempt from the car manufacturer to add electronic features to its cars. The company is planning to add electronic features that can help reduce the strain from traffic congestion and considering the addition of similar features from its rivals, the company is ready to offer similar high-end electronic features.
The latest addition in the technology segment is the forward facing camera that Tesla is installing in its Model S to fulfill the safety standards set by the European regulators, said Simon Sproule, spokesman for Tesla. He further said, “We started installing camera hardware from September in support of European. More news to come.”
The automated driving technology is the primary area of competition among major car manufacturers. Most of the brands are offering electronic features while adding more computing power in the vehicles. Some of the latest features include cars that can park themselves, warning when the driver drifts out of the lane, warning against a vehicle in the blind spot, and keeping safe distance from cars while driving in traffic.
Elon Musk already gave a hint about the new features added by Tesla Motors Inc (NASDAQ:TSLA) in June stating that the company is planning to add “auto-pilot” or self-driving features to its cars.
Earlier Musk tweeted that it was “About time to unveil the D and something else,” accompanied with a shutter with “D” written on it and the contours of a vehicle. The company is likely to unveil model D on October 9. The announcement complements what Musk said during the second quarter earnings statement, “We’re not currently showing all of our cards. Our cap ex and R&D numbers are better than they appear because there are things you don’t know about.”
According the experts, it’s quite likely that Tesla might introduce another Gen III vehicle including either a lower budget sedan or a smaller SUV to appeal to the mass markets. Along with lower segment sedans, the company is rolling out “Model X” next year and the speculated “Model D” is likely to increase the current market share of the company.
This article has been written by Prakash Pandey and edited by Serkan Unal.