Amazon.com, Inc. (NASDAQ:AMZN) Gets Innovative With Delivery System, Trial Runs For Bike Delivery

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Amazon.com, Inc. (NASDAQ:AMZN) is struggling to increase its sales amid increasing competition from other online retailers and the company is continuously looking for ways to get ahead of its competition. In its latest attempt, the online retailer is looking to try bike messengers for one-hour delivery.

The online retailer has named its latest bike delivery service as Amazon Prime Now and it targets to offer deliveries within one to two hours of placing the order. Amazon is said to use up to three different courier services for bike deliveries to find out the speediest one. The bike messengers are required to take a photograph of the building address  and report back within the given time. These bike messengers are likely to get up to $15 per hour for eight-hour shifts.

Amazon.com, Inc. (NASDAQ:AMZN) has been continuously trying new methods to compete against online retailers and Amazon Elements is one of them. Under the Amazon Elements, the company is likely to offer premium products with information of its ingredients and origin. In recent past, Amazon started its Amazon Fresh service to compete against chains offering veggies and the company is already working in 10 different markets with fresh eatable offerings.

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Amazon.com, Inc. (NASDAQ:AMZN) is facing stiff competition from other online/offline retailers including Best Buy Co Inc (NYSE:BBY) and Target Corporation (NYSE:TGT). Best Buy Co Inc (NYSE:BBY) is planning to take its user experience to a new level by synchronizing its online sales with its offline stores, hence offering the best sale experience to its customers. The compelling store presence of Best Buy Co (NYSE:BBY) in the U.S. market gives it an upper edge with this approach.

The shares of Amazon.com, Inc. (NASDAQ:AMZN) are trading at $306.64 and the retailer’s shares have fallen in excess of 23% year-to-date.

This article has been written by Prakash Pandey.

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