Apple Inc (AAPL) Sets Price and Time-Frame for Its Latest Wearable Device, iWatch, Release

Apple (AAPL)

On September 9th, 2014, when Apple Inc (NASDAQ:AAPL) is expected to release its latest gadget, iPhone 6, the occasion is supposed to mark the launch of another one of its new line of products, namely the iWatch. But this good news is accompanied by a slight disappointment which stems from the fact that this wearable gadget will not be available till the first half of 2015.

Delay in availability of the iWatch is attributed to several reasons but is something that users have been surprised at owing to the past track record of the company wherein there was a large gap between the launch and supply of its flagship products, iPad and iPhone. While some attribute it to Apple Inc (NASDAQ:AAPL)’s obsession with perfectionism, others have labeled this delay as an aftermath of problems pertaining to production with Quanta, its manufacturing partner. Irrespective of the reason, the device’s non-availability for Christmas has left potential buyers despondent and is likely to have an adverse bearing on sales figure too.

Apple (AAPL)

At $400, the iWatch is placed at the higher end of the wearable device segment with its competitors’ models placed Gear-2-Silver by Samsung priced at $300 and the versions under Google’s umbrella costing $200. However, sources close to the company claim that the product will feature several models and that each will be priced as per the features included.

Foray into the wearable segment is courtesy of this niche’s high growth potential and this was voiced by Tim Cook, Apple Inc (NASDAQ:AAPL)’s Chief Executive, when he said –

“There are lots of gadgets in this space right now, but there’s nothing great out there. But none of them are going to convince a kid that hasn’t worn glasses or a band to wear one … There are a lot of problems to solve in this space. … It’s ripe for exploration. I think there will be tons of companies playing in this space.”

Expected to be based on iOS 8, the iWatch is also meant to serve as a platform for preparing ground for launching of future generations of Apple Inc (NASDAQ:AAPL) products.

This article has been written by Vinita Basu.

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