Electronic Arts Inc. (EA) Focuses On Global Coverage With GameStop Corp. (GME) and Amazon.com, Inc. (AMZN)

Electronic Arts Inc. (NASDAQ:EA) is ready to offer its game subscription service to a global clientele. The announcement was made prior to the start of Gamescom, largest gaming exhibition in Europe, in Cologne, Germany.

Electronic Arts Inc. (NASDAQ:EA) is trying to increase its gamer base and the company launched the subscription service, named EA Access, with a monthly rental of $4.99 per month. The membership will allow subscribers to access the biggest Xbox games in Electronic Arts’s database. According to the company, the subscribers will be able to enjoy games worth over $100 for a monthly fee of $4.99. The annual membership for EA Access is available for $29.99 on Xbox Live®.

EA GAMES (EA)

Electronic Arts Inc. (NASDAQ:EA) has launched its EA Access service for the users of Australia, North America, New Zealand, and other primary European gaming markets including France and U.K. According to the Chief Operating Office of Electronic Arts, Peter Moore, “Our goal would be to roll it out in every market that wants it, it’s absolutely a global program.”

Some of the primary benefits of EA access include a discount of 10% for EA Access members against every EA digital content purchase for Xbox One. The members will enjoy 10% on every service offered by the company. Further, the members will get to enjoy the trial version of latest launches five days prior to the original launch.

Electronic Arts Inc. (NASDAQ:EA) will offer the service through GameStop Corp. (NYSE:GME) stores and Amazon.com, Inc. (NASDAQ:AMZN). The new subscription model will not replace the existing play-per-game model of EA. The biggest reason behind this subscription service is to increase the total number of players and increase the revenue of the company. The game will offer EA an edge against social games and mobile games, which are driving a large number of players with hundreds of options to choose from.

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This article has been written by Prakash Pandey and edited by Serkan Unal.
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