Facebook Inc (FB)’s Chief Operating Officer Ready to Put In Efforts For Promoting Women Online

Facebook (FB)

The world’s biggest search engine company, Facebook Inc (NASDAQ:FB), is all set to promote online connectivity of women. After launching free internet connectivity app in Columbia last week, the chief operating officer of the company is putting more emphasis towards connecting female users online.

Internet.org is an initiative from Facebook and other tech giant companies to promote and provide affordable internet access in developing countries. Sheryl Sandberg, Chief Operating Officer of Facebook Inc (NASDAQ:FB), said that women are 25 percent less likely to receive connectivity in developing nations leading to slower progress rates.

Sandberg added,

“The benefits of getting women connected often … outweigh the benefits of men getting connected because they will put those investments back into the education and health care of their children.”

While talking about the initiative from Facebook, Sandberg said that the tech company is inclined towards global progress and Internet is one such media that allows room for self-improvement and prosperity.

Facebook (FB)

Facebook Inc (NASDAQ:FB) launched free app in Columbia last week that offers free online access to Wikipedia, job listings, weather websites, civil rights, and Facebook App. Any other online browsing activities are chargeable at regular rates.

Sandberg is known for her contribution towards women empowerment in workplaces and she said that without their intervention, women are less likely to receive same opportunities in the society.

In another report concerning the revenue streams of Facebook, the mobile revenue contributions are likely to exceed its desktop revenue next year. It is important to consider that Facebook Inc (NASDAQ:FB)’s mobile ad revenue has grown at an astonishing rate. In 2012, the company said that its mobile ad revenue didn’t had any meaningful contributions whereas it contributed 45% in the overall revenue of the company in 2013. According to the latest reports from eMarketer, the company is likely to generate up to 75 percent of its revenue from mobile ads in 2016.

This article has been written by Prakash Pandey.

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