Google Inc (GOOGL)’s European Split an Imminent Reality

Google (GOOG)

If success has a knack of attracting criticism, none could validate this statement as well as Google Inc (NASDAQ:GOOGL) courtesy of its ongoing European battle which started four years ago. Latest update from European Parliament in Brussels has stated that the company might be asked to segregate its search engine operations and its other business ventures. Although Google has not been specifically mentioned in the draft, the implication is clear given its dominance in the European market.

There are several reasons as to why Google Inc (NASDAQ:GOOGL) might be treading on troubled waters in Europe and not the least amongst them is that fact that American companies are viewed with distrust. Adding to this is the belief that the company has been known to abuse its dominant position in the market to direct traffic to its favored sites while squeezing it out from the rest. In this way it has been known to promote its own commercial activities and accrue handsome profits while leaving others on the fringes.

Google (GOOG)

Bearing these policies in mind, the European Commission feels that asking Google Inc (NASDAQ:GOOGL) to segregate its two arms would hopefully curb the malpractice which has had an adverse influence on other businesses. Because the company has been found to suppress competition, it is being regarded as being detrimental not just to European businesses but also to consumers. Yelp is one of the ventures which claims to have suffered due to Google’s policies and has complained that it has suffered from lack of visitors since Google tends to rank its own content higher than their websites.

On its part, Google Inc (NASDAQ:GOOGL) has refused to respond or reply to this development although company executives have been known to be furious over what they regard as a politically motivated campaign meant to create permanent chasms. Voting on the document is expected to take place on Thursday, 27th November, 2014 and a lot depends on the outcome.

This article has been written by Vinita Basu.

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