Microsoft Corporation (MSFT) Launched New Windows Phone Under “Microsoft Lumia” Brand, Continues Shedding Of Nokia Brand

Microsoft (MSFT)

What was quite evident earlier has started to come up on surface as Microsoft Corporation (NASDAQ:MSFT) continues shedding away the Nokia Brand with every new launch. The Windows maker launched its first windows phones under the “Microsoft Lumia” banner.

The IT giant launched its latest Smartphone, Lumia 535, yesterday calling it “Microsoft Lumia 535.” The smartphone is powered by Windows Phone 8.1 operating system along with Lumia Denim update. Microsoft has launched two different variants of the phone including 3G single-SIM and 3G Smart dual SIM models. The company will price it around $137 before taxes or subsidies and the low-cost signals Microsoft Corporation (NASDAQ:MSFT)’s approach to regain its declining Smartphone market share.

As per a report from Strategy Analytics, research firm, the Windows maker had a 2.7% share in the global smartphone market in the second quarter of 2014, which is much lower than its 3.8% share in the year ago period. Microsoft earlier said that it plans to use Nokia for its lower-end mobiles only.

Microsoft (MSFT)

The company is redirecting visitors of Nokia.com to its latest site for mobile devices. The page at Nokia.com says, “Now that Nokia Devices is part of the Microsoft family, we’ve moved to Microsoft Mobile. Click to visit us there.” Microsoft has stopped using Nokia’s name for its Windows mobiles within a few months of the acquisition of the Finnish phone maker.

The latest Microsoft Lumia 535 features “a 5-inch screen, 5-megapixel front- and rear-facing camera, and free integrated Microsoft experiences (such as Skype and OneNote) to more people at an affordable price.” Along with its 5-inch display, the device runs on 1.2 GHz quad-core processor with 1GB RAM and 8GB of internal memory. The company is offering up to 15GB free OneDrive storage space with every single purchase.

This article has been written by Prakash Pandey.

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