Salesforce.com, Inc. (CRM) Initiates Plan To Enter Healthcare Industry, Competition Likely To Rise In Near Future

Salesforce.com, Inc. (CRM)

Salesforce.com, Inc. (NYSE:CRM) is the latest mega-company to target the healthcare industry and the company is putting in all of its efforts to create business worth $1 billion. The healthcare industry already has big players like Microsoft Corporation (NASDAQ:MSFT) trying to replace existing information systems in the medical industry.

Salesforce has been busy hiring key personnel for its next business target and a LinkedIn search highlights at least a dozen people who have been hired to bring out the best route into the medical industry. The list includes Todd Pierce, Salesforce.com, Inc. (NYSE:CRM)’s healthcare head, who worked as the chief information officer at Genentech, subsidiary of Roche.

Salesforce.com, Inc. (CRM)

According to the sources, the software giant is already working on its plan and it is selling its latest medical software to the Department of Health and Human Services and some Californian insurers including Blue Shield. Not only this, the company collaborated with Philips earlier this year for developing medical applications.

Earlier, the University of California at San Francisco launched CareWeb Messenger, an application allowing doctors, nurses, and patients to chat online, based upon Salesforce’s technology. The company is all set to create analytics to tap customer data and Mr. Pierce said that the company expects high potential in creating tools that would help professionals in monitoring their patients even after leaving the office.

Salesforce.com, Inc. (NYSE:CRM) is likely to face challenges, especially with health record vendors for sharing information, as the availability of medical records could help the company convince major clients.

Earlier, this month Salesforce announced its latest business intelligence software, “Wave,” targeting the Business Intelligence Market. The cloud platform integrates customer relationship offering, advanced data exploration features, and predictive analytics tools. The Business Intelligence Market has shown growth in the recent years with 8% growth in 2013 and market share of $14.4 billion, as reported by Gartner.

This article has been written by Prakash Pandey.

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