Amazon.com, Inc. (NASDAQ:AMZN) Fire Phone is not receiving the anticipated response from the market with less than 35,000 phones sold in the first three weeks (25 days). The company has not released any sales figure for the devices; however, a study conducted by Chitika, online advertising network, Amazon’s Fire phone had a 0.02% activity over the entire network.
“While the Fire Phone was listed atop Amazon’s Best Seller list for several days in early August, North American usage of the device has grown only incrementally, rather than exponentially.”
Amazon.com, Inc. (NASDAQ:AMZN) launched Fire Phone as its most treasured offering with premium web space on its U.S. website and the phone was priced at $200, same as iPhone 5S or other rivals including Samsung GS5. The company advertised its 3D display feature as the prime offering of the phone; however, the customers did not agree with the same.
There are various reasons that led to the lowly sales figures starting with its availability on AT&T Inc’s (NYSE:T) Network only. Further, despite of being a late entrant in the market, the phone was placed at a cost similar to the most successful phones including iPhone 5S and Samsung Galaxy series.
It is quite unlikely a launch that Amazon was expecting and when compared with its rival iPhone 5S launched on September 21, 2012, customer bought over 5 million units leading to push back deliveries from Apple Inc. (NASDAQ:AAPL). Chitika commented over the Fire Phone, “While Amazon certainly is looking to make the Fire Phone a hit, current conditions show this being more realistic as a long-term goal rather than a short term one.”
Amazon.com, Inc. (NASDAQ:AMZN) has not released any sales figure for Fire Phone, something it does for every product. With the current figures and finding, it is best to conclude that despite of Amazon’s effort to make it successful, Amazon Fire still has a lot to prove.
This article has been written by Prakash Pandey and edited by Serkan Unal.