Apple Inc. (AAPL) All Set to Shake Mobile Market Share, Mounts Against Google Inc (GOOGL)’s Android

When Apple Inc. (NASDAQ:AAPL) registered the best smartphone launch weekend in all of its devices by selling 10 million iPhone 6 and 6 Plus devices, it was not just making profits but also rising in ranks in terms of market share. Google Inc (NASDAQ:GOOGL)’s Android has shrunk in terms of market share for the first time since 2013.

iPhone 6 and iPhone 6 Plus devices are alluring more customers with each passing day and the Android market share has fallen nearly 2 percent year-over-year in the United States for the three months closing on November 2014. Google Inc (NASDAQ:GOOGL)’s Android has lost popularity by 3 percent in the top five countries of Europe and a decline of 6.7 percent in the U.K market.

According to the experts, the popularity of latest iPhone devices will help Apple Inc. (NASDAQ:AAPL) boost its market share. During the three months starting at September 2014 to November 2014, Apple’s market share rose to 42.5 percent in the United Kingdom whereas the iPhone maker accounted for 47.4 percent sales in the U.S.

Apple (AAPL)

As per Neil Mawston, Strategy Analytics,

“Android fatigue is setting in. Android, rather like Symbian a few years ago, has become too popular for its own good.”

He further added that Android percentage could have gone higher only if smartphone makers were not looking for alternate operating systems.

In addition to its increasing market share in mobile operating system, Apple Inc. (NASDAQ:AAPL) released latest figures stating 68 percent adoption for its latest iOS 8 on January 5, 2015. The iPhone maker rolled in iOS 8 in September 2014 and it offered some major upgrades including time lapse camera, Healthbook app, ability to take phone calls as well as messages over Mac, and a better notification system. The adoption rate of iOS 8 has been better among iPhone users and the aggressive sales of iPhone 6 and 6 Plus might have been the reason behind it.

This article has been written by Prakash Pandey.

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