As an acknowledgement of UN Summit on climate change which was held in New York on 23rd September, 2014, Tim Cook, Apple Inc (NASDAQ:AAPL)’s CEO, took the opportunity to declare publicly not just his stance on the issue but also the role corporate world can play to improve the situation.
The fact that Tim Cook takes his responsibility seriously was evident when earlier in 2014 he pulled up an investor for making known Apple Inc (NASDAQ:AAPL)’s sustainability cost. He went on to explain that transparency in such issues will win appreciation from consumers and enable them to opt for eco friendly products. Elaborating on Apple Inc (NASDAQ:AAPL)’s contribution, he said –
“We look at the factory, we look at our facilities, literally everything. It’s not esoteric and theory, it’s real work and real projects. If you look at our new headquarters, I believe it’ll be the greenest building on the planet.”
On its part, Apple Inc (NASDAQ:AAPL) has also been strictly monitoring its new products so as to ensure that these are bereft of toxins and can be recycled. Equally important it is for the gadgets to be energy efficient and the company has even begun sourcing power for its facilities from renewable energy sources. It has even undertaken construction of a private solar farm which, subsequent to being completion, would be the largest of its kind in USA and is expected to produce power in quantities sufficing for 14,000 homes.
If Apple Inc (NASDAQ:AAPL) can undertake measures, why can’t the others do the same? This formed the crux of Tim Cook’s message when he commented –
“What are the root causes? And you are not accepting that there is a trade-off between the economy and the environment. Too many people believe you can do this or that. What we found is that both are doable. If you innovate and you set the bar high, you will find a way to do both.”
His consciousness towards climate change and Apple Inc (NASDAQ:AAPL)’s stand on the issue reflected strongly in the following comment –
“On climate, human rights, education, we [Apple] care deeply about those and we know we won’t make enough of a difference if we only solve these problems in our little world.”
This article has been written by Vinita Basu.