Crests and valleys form an inevitable part of any organization and the technology giant Apple Inc (NASDAQ:AAPL) is no exception to this rule. Having undergone a down trend last week courtesy of the image leaking scandal pertaining to celebrities, the company received a thumbs-up on Thursday when Ben Reitzes of Barclay’s Bank expressed enthusiasm at its foray into the retail payment segment. Referring to iPhone 6, the latest Apple Inc (NASDAQ:AAPL) product which is due for launch on 9th September, Reitzes said –
“A pivot toward software and services could help Apple become much more than just a hardware company. Embedding the service within the company’s latest iteration of its iPhone will provide a deeper layer of interaction with customers. This could, in theory, open the door to more data-related opportunities — and recurring revenue streams — with marketers and retailers.”
That said, it is not as if Apple Inc (NASDAQ:AAPL) has completely thrust the photo scandal to the background – in fact even after stating that no proof of breach of its security system has been established, the company has put in place additional measures to prevent such incidents from occurring in future. To this effect, not only does it intend to educate users about the importance of adherence to security measures but also employ an alert system that would notify the user through email if the user id or password is being tampered with.
Another big positive for Apple Inc (NASDAQ:AAPL) is its irresistible line of products which Alex Gauna of JPM Securities announced on CNBC as being the biggest winning point for the company. With the iPhone 6 and iWatch due for launch and the promise of numerous apps expected to materialize, the company is sure to move upward.
Therefore in spite of the US market being saturated and market in China yet to be explored, Apple Inc (NASDAQ:AAPL) is undoubtedly the undisputed leader in its field and has recovered well with security issues now being the thing of the past.
This article has been written by Vinita Basu.