To the iUsers who’ve been concerned about the privacy of their private data, the new announcement by Apple Inc. (NASDAQ:AAPL) about user data privacy is good news. Apple Inc. CEO, Tim Cook, announced that user data will now be encrypted at the device level for those using iOS 8, so even Apple won’t have access to that information. That means no more extraction of data even for the law enforcement agencies.
The revelation comes amid growing concerns, particularly in Europe, over U.S. government’s surveillance on private and sensitive user information. Initially, Apple Inc. (NASDAQ:AAPL) could be compelled by security agencies to extract iUsers’ information for scrutiny. The agencies didn’t even need to go through Apple Inc. to get information from users who hadn’t set passwords on their devices.
However, now, if a user sets a password on a device using iOS 8, Apple Inc. (NASDAQ:AAPL) isn’t able to extract any data from that device, meaning the agencies will have to get that particular user to input own password for information to be accessed.
The move by Apple Inc. (NASDAQ:AAPL) comes after the company faced public outcry over iCloud, which was hacked and a lot of user information leaked to the public. Some of the data included celebrity photos.
Apple is trying to cut an image of a company that isn’t into collecting user information to sell to advertisers as is known with other tech giants such as Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB), and Yahoo! Inc. (NASDAQ:YHOO). Apple Inc.’s move shows that they want their users to enjoy their services without worrying about someone interfering with their privacy.
“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product,” wrote Cook. “But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.”
In a similar move, Google Inc (NASDAQ:GOOGL) Android is also set to employ the same technology for data encrypting on users’ smartphones so that the company doesn’t get access to user data.
What many people are wondering is what that will cost Google Inc (NASDAQ:GOOGL) that’s known to collect such data and filter them based on the users’ activities in order to sell to advertisers who would like to target specific people.