Apple Inc. (NASDAQ:AAPL) is not going to participate officially in the Consumer Electronics Show at Las Vegas but that won’t stop its latest gadget, Apple Watch, from making rounds at the show. TapSense, mobile-marketing company, is planning to offer an ad-buying service for Apple watch.
Apple watch is not due until later this year but companies working in the Apple ecosystem are all set to grab the first opportunity to capitalize over associated advertisement opportunities. TapSense plans to offer a glimpse of an ad-buying service that would allow advertisers to promote and sell their services on Apple Inc. (NASDAQ:AAPL)’s watch. There are no official comments from Apple about advertising on its watch.
Apple released WatchKit earlier last year, which allows app developers to create applications for its watch. Ash Kumar, chief executive of TapSense, described the efforts of developers in creating ad formats for Apple Watch including personalized clock faces and interactive wallpaper with logos. The current offerings of his company allow advertisers to insert adverts in different applications.
Kumar further added that his products allow advertisers to display adverts on already-opened applications. For an instance, a customer using transit app on Apple Inc. (NASDAQ:AAPL)’s watch would receive adverts of ride-sharing services or similar advertisements.
At the same time, some experts are opined that excessive push notifications or serving the same advert multiple times could push the customer away from the advert circle. An advert gathering users’ attention would spread full screen upon closer look whereas others could be closed by tapping on the cross mark.
There is a potential as well as risk associated with Apple watch advertisements but features such as Force Push, which shows up to four different options when tapped with extra pressure, are lucrative for marketing companies. Another advantage of advertising on Apple Inc. (NASDAQ:AAPL)’s watch is the fact that customers will not have to reach their pockets to see the ads and it will be available on their wrist all the time.
This article has been written by Prakash Pandey.