In its efforts to control the declining sales of iPad, Apple Inc. (NASDAQ:AAPL) is said to have hired a sales team to sell iPad to the corporate customers while working closely with app developers to develop apps targeting enterprise users.
The sales of iPad have declined continuously for the last three quarters and the iPhone maker is not going to let that happen. The company has trained a sales team to sell iPad to groups like Citigroup Inc (NYSE:C) and not so long ago, Apple announced its strategic partnership with International Business Machines Corp. (NYSE:IBM) for developing enterprise applications. It clearly indicates the increasing anxiety among the iPhone maker’s management.
According to the experts, this attempt might help the company compete against current app leader in the corporate segment including Hewlett-Packard Company (NYSE:HPQ), Oracle Corporation (NYSE:ORCL), and Dell Inc. (NASDAQ:DELL).
Apple Inc. (NASDAQ:AAPL) sold 12.3 million tablet devices in the fourth quarter 2014 with 13% decline in sales from the year ago period. The iPhone maker is ready to collaborate with enterprise app makers to lure corporate customers and form new alliances in near future. Some sources have even confirmed developments between Apple Inc and Citigroup to use iPad for corporate purposes.
Last month, Apple Inc. (NASDAQ:AAPL) announced a series of new gadgets including iPad Air 2, 27-inch Mac, iPad Mini 3, and its latest OS, Yosemite. iPad Air 2 is the most sophisticated iPad ever built by the company, as it claims, primarily because of the retina display, FaceTime HD cameras, LTE wireless and high-end Wi-Fi, and fingerprint sensor.
The iPhone maker is aware of the rising competition in the tablet market considering the latest Fire-series tablets from Amazon.com, Inc. (NASDAQ:AMZN), and Nexus 9 Tablet from Google Inc. (NASDAQ:GOOGL). With the introduction in corporate world, Apple might be able to fend off these competitors in near future.
This article has been written by Prakash Pandey.