BlackBerry Ltd (NASDAQ:BBRY) is all set to come back again and allure investors with its latest offering, Internet Of Things, that intends to connect cars and ships to a central system. The smartphone maker announced a few days back that it has its infotainment system installed in over 50 million automobiles.
According to the smartphone maker, Internet of Things puts together the device-management technology of the company with its operating system, QNX. BlackBerry Ltd (NASDAQ:BBRY) is attracting more investors and partners in the current CES 2015 technology expo. The QNX operating system has attracted deals from both tech and automobile companies. One such deal is with iHeartRadio, which announced multiple automotive and entertainment integrations at the expo, and QNX unveiled a concept car using the service for radio listening.
Some other primary deals struck by BlackBerry Ltd (NASDAQ:BBRY) at CES 2015 include a deal under which BlackBerry would provide its car platform to LG Electronics Inc. (KRX:066570) for its infotainment system. Another primary deal involves Volkswagen AG (ADR) (OTCMKTS:VLKAY) and BlackBerry where the company will provide its infotainment system to the automotive company.
While talking about the QNX, Alf Pollex, Connected Car and Infotainment head for Volkswagen AG (ADR) (OTCMKTS:VLKAY), said,
“At Volkswagen, we believe deeply in delivering the highest quality driving experience, regardless of the cost, size, and features of the vehicle.”
John Chen, CEO of BlackBerry, said,
“As to when it’s going to shore up the top line, it’s probably going to take a little while but it’s not going to be a long while.”
The Internet of Things platform would allow companies to monitor and track their vehicles. Some of the vital factors that companies could measure include choice of media content, use of air conditioning, and steering wheel positions used by their drivers.
This article has been written by Prakash Pandey.