Facebook Inc (FB) Doing News Feeds – Is It Difficult To Digest for Publishers?

From a user’s perspective, Facebook Inc (NASDAQ:FB) might be the most convenient social networking platform that enables him to keep in touch with his social circle and this accounts for the 1.3 billion users of the website who vouch for it. When looked at as an online venture, it is one of the most successful businesses that have kept growing with time and even now are poised to explore new and hitherto unexplored frontiers. In case of Facebook, the latest foray is into publishing wherein there would be a constant stream of news feeds on the platform in form of latest pictures, videos, stories and updates.

To ensure that it remains as popular with users and that its membership continues to grow exponentially, Facebook Inc (NASDAQ:FB) has introduced a number of apps. For example, there is a mobile app in place to capitalize on the growing trend of viewing headlines on the small screen. However, an obstacle that it did not foresee arose in form of the difficulty of uploading traditionally published content on to a mobile device. Not only is the process slow but is also characterized by a high rate of distortion, thus rendering it unworthy of the website’s backing.

Facebook (FB)

Bearing this in mind, this social networking site has now committed itself to finding a solution for the problem and for this purpose, it has been actively engaging in dialogue with professionals connected with the publishing business. A possible outcome which has been suggested entails publishers sending pages to the website wherein they will then be uploaded and the revenue would be split between all parties involved. However, this has sent a chill down the spine of publishing industry with the fear reflecting in the following comment –

“The traffic they send is astounding and it’s been great that they have made an effort to reach out and boost quality content. But all any of us are talking about is when the other shoe might drop.”

On being questioned, Facebook Inc (NASDAQ:FB)’s Chief Product Officer Chris Cox responded as follows –

“We are at the very beginning of a conversation and it’s very important that we get this right. Because we play an increasingly important role in how people discover the news that they read every day, we feel a responsibility to work with publishers to come up with as good an experience as we can for consumers. And we want and need that to be a good experience for publishers as well.”

That said, if you are one of those who have been receiving garbled news feeds on Facebook Inc (NASDAQ:FB), a website tutorial would surely come in handy.

This article has been written by Vinita Basu.

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