Google Inc (GOOGL) Acquires Polar to Speed up its Google Plus Reach

Many experts have compared Google Inc (NASDAQ:GOOGL)’s Google Plus with Facebook Inc (NASDAQ:FB) in the past but the picture is quite clear and Facebook is the undisputed winner, as of now. However, that doesn’t stop Google from putting in more efforts in Google Plus and the acquisition of Polar, start-up firm involved in mobile-device polling services, is their latest effort in the process.

According to the sources, Google Inc (NASDAQ:GOOGL) has acquired Polar for an undisclosed amount along with the inclusion of Polar’s founder, Luke Wroblewski, and some employees in the Google+ team. As mentioned by Wroblewski, Polar has conducted nearly half a billion polls in the last 8 months with over 1.1 million unique voters in September itself. As of now, Polar offers its services to mobile apps and companies but the company is likely to end its support in December.

Google (GOOG)

Wroblewski wrote Mobile First, a book that argues over the development of applications and websites primarily for mobile devices as their priority instead of web or desktop computers. Wroblewski and his team are likely to work towards a better Google+ experience on mobile devices.

Earlier, Vic Gundotra, Head of Google+, left the company in April 2014 and he was considered as the prime mover in Google Plus and very creditable for the development of the platform. Dave Bresbis was appointed as the new head of Google+ and he was a long-term executive in the Google+ team. Several senior Google+ team members have left the team including Brynn Evans, Fred Gilbert, and Jonathan Terleski.

One of the major problems ahead of Google Inc (NASDAQ:GOOGL) is not its rate of growth but that of its competitor’s. Google+ has more than 1 billion registered users; however, the number of active users is still four-times less than that Facebook Inc (NASDAQ:FB).

This article has been written by Prakash Pandey.

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