Google Inc (GOOGL) Calls for Net Neutrality after 4 Years of Silence

Google Inc (NASDAQ:GOOGL) made its position clear on the raging debate about net neutrality in an open message to its supporters. The tech giant had been silent on the matter since 2010 when the company voiced support for free and open internet for all.

Many activities were already wondering whether Google Inc (NASDAQ:GOOGL) has since changed its stand on the matter.

However, Google Inc (NASDAQ:GOOGL) said in a firmly worded message Wednesday that it would oppose any attempts by some of the country’s leading Internet Service Providers (ISPs) to regulate traffic on different users. Even though Google hadn’t made its official position known explicitly, it had released some veiled messages through industry groups.

Google (GOOG)

The statement was clear, shading off any doubts that supporters and activists might have had.

“If Internet access providers can block some services and cut special deals that prioritize some companies’ content over others, that would threaten the innovation that makes the Internet awesome,” read Google’s message to Internet activists. “No Internet access provider should block or degrade Internet traffic, nor should they sell ‘fast lanes’ that prioritize particular Internet services over others.”

The proponents of the said regulation however argue that the ISPs should have the freehand to control traffic and speeds of internet users arbitrarily. Such a policy would see the ISPs defining different internet access lanes that would end up favoring some specific companies over others.

Interested parties are now waiting to see if Google Inc (NASDAQ:GOOGL) will make official communication to Federal Communications Commission (FCC) on the same.

Google Inc had been under pressure from many subscribers of its “Take Action” mailing system with many of them asking the company to “Join Take Action to support a free and open Internet” for all. Such requests and pressure from activists are believed to be some of the reasons why Google finally made its stand clear.

This article has been written by Victor Ochieng.

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