Google Inc (NASDAQ:GOOGL) is planning to up its music streaming service business in the coming weeks in a bid to explore the fast growing market. With more people spending more time on mobile devices, video and music streaming have become part of people’s daily lives.
The new music streaming service is coming slightly more than a year after the company released the $10 a month All Access subscription service, which replaced the free ad-supported service that many users had become accustomed to.
The Silicon Valley Company recently acquired Songza, a service that has a powerful ability to recommend music to users based on user’s activities, mood, and time of day. Revelations about the new streaming service indicates that Google Inc (NASDAQ:GOOGL) is using a similar technology, its rich database, and other relevant resources to present a comprehensive service.
Jamie Rosenberg, Google’s Vice President of Digital Content, said that the company is focusing on an intelligent music streaming service that’s able to play the right song for the right moment. The service is also to be integrated to wearables and cars to enable users to listen to their music of choice anywhere.
Other main players in the music streaming service are Apple Inc and Spotify. Apple Inc. has the radio-like iTunes service and the music streaming service, Beats Music, which the company acquired together with the Beats headphones. Spotify is also a streaming service that allows users to download songs, although the service is only available in a few countries.
None of the major players have really cut a niche, thus leaving users a little confused as to which service to go for.
“The marketplace hasn’t found itself yet and you’re going to continue to see the big players like Apple and Google experiment,” said Alex Luke, a venture capitalist at The Valley Fund. “The thing that Google and YouTube both have in their favor is these huge, active user bases.”
Google Inc (NASDAQ:GOOGL) really has an advantage if its new service offers more to users because of its resource base.