With its increasing efforts to boost enterprise software & services market share, Google Inc (NASDAQ:GOOGL) has introduced support for the software and services offered by its leading enterprise solution competitor, Microsoft Corporation (NASDAQ:MSFT). The primary aim of the search engine giant is to increase its consumer base in the cloud industry through joint ventures and technical agreements.
Both the tech giants have agreed to this alliance and hence, making the cloud more usable for enterprise users. Under the latest agreement, users would be able to use their existing licenses for Microsoft server applications, software like Sharepoint, while extending the support for Windows server products.
As of now, Google Inc (NASDAQ:GOOGL) is trailing behind industry leaders including Amazon.com, Inc. (NASDAQ:AMZN), International Business Machines Corp. (NYSE:IBM), and Microsoft Corporate (NASDAQ:MSFT) itself. Brian Stevens, VP of product management, said, “We’re winding 2014 down on some really strong notes. We’re looking forward to 2015 as we scale and bring really the promise of cloud to developers and enterprises alike.”
Earlier last week, Google Introduced Google For Work to compete against dominance of Microsoft Corporation (NASDAQ:MSFT) in the enterprise workspace. Google has released several membership levels to promote its Google for Work services and the company has even extend its bonus policies to offer better commission to the premium partners.
The shares of Google Inc (NASDAQ:GOOGL) have dropped over 5% year-to-date and the company is trying hard to extend its revenue streams in addition to the traditional advertising unit.
The advertising unit of Google is already facing more competition from Facebook Inc and the same holds true for its video streaming service, YouTube. Facebook Inc (NASDAQ:FB) has been exploring alien territories including its latest “Facebook for Work,” which intends to put Facebook into the enterprise environment. The aggressive steps from the social media giant to enter new technology domains is certainly a sign of worry for Google Inc (NASDAQ:GOOGL) and other tech giants.
This article has been written by Prakash Pandey.