Higher Google search engine rankings is the sure shot way to enhance brand visibility but unlike the earlier strategies, ranking higher in Google Inc (NASDAQ:GOOGL)’s search engine is a different ball game now. Google has updated its algorithm significantly over the past three years starting with Panda and its subsequent versions. According to experts, the key to reach higher rankings is to offer quality content to the readers and work with good writers.
Google rolled out its latest algorithm update, Panda 4.1, on September 25 and it is likely to affect up to 3 to 5 percent searches, according to Google adding, “greater diversity of high-quality small- and medium-sized sites ranking higher.” With regular Google Inc (NASDAQ:GOOGL) algorithm updates and the increasing importance of higher search engine ranking, major businesses are forced to update their marketing tactics and spend marketing dollars wisely.
An online marketing expert for 3Q Digital in San Francisco, Scott Rayden, said, “Google is rewarding the people that are truly putting money, efforts, dollars and energy into good content.” After having an experience of 12 years in digital search advertising, he said, “There’s a huge shift away from keyword-focused content.”
The main motive of Google Inc (NASDAQ:GOOGL), when introducing Panda 4.1 update, is to reward the sites with high quality content and list most relevant sites against the user’s query. Jason Freidenfelds, spokesman for Google, said,
“Naturally people prefer high-quality content, so we design Google to reflect that. If you’re producing content, avoid the junk. Produce something that’s genuinely interesting and useful to people. That’s really the sustainable strategy.”
At the same time, sites with little to no money to adapt to the changing algorithms are likely to lose their stand. Rayden further added,
“If your website is old, isn’t designed right, is not designed for usability or your content is stale, you’re not going to stand a chance.”
This article has been written by Prakash Pandey and edited by Serkan Unal.