The largest search engine company, Google Inc (NASDAQ:GOOGL), is again standing in the court defending itself against privacy breach lawsuits. Three U.K users accusing Google of tracking their online activity for displaying relevant adverts have filed this lawsuit.
The past few years have been difficult for the search engine company with increasing number of lawsuits from all-around the world. The tech giant is already in legal troubles with the European Commission for its data collection techniques.
Three UK users including Judith Vidal-Hall, Marc Bradshaw, and Robert Hann, who have claimed that the tracking of their online activity with cookies is illegal under the European law, filed this lawsuit. The plaintiff lawyer said that this is a test case for a majority of affected users, which includes 170 people in the law firm’s list.
In its defense, Google Inc (NASDAQ:GOOGL) said that the users have not right to pursue a case in England and appealed London Appeals Court to reject the January ruling. Further the company added, “A case almost identical to this one was dismissed in its entirety in the U.S. We don’t think that this case meets the court’s standards required for it to be heard, which is why we are appealing it.”
Google Inc (NASDAQ:GOOGL) has been targeted by the European Parliament in similar matters and a recent vote going against the tech giant has shown the growing bitterness against the search engine company.
It all started with the introduction of “Right to be Forgotten” ruling, which entitles users to ask search engines to delete search results including their personal information. Google Inc (NASDAQ:GOOGL) agreed to the ruling and implemented it in the local Google website. However, the results were maintained at Google.com raising questions over the implementation of the law.
With dropping share prices and increasing legal troubles, it is certainly a difficult time for the search engine giant.
This article has been written by Prakash Pandey.