With the enterprise software spending likely to touch $344 billion in 2015, Google Inc (NASDAQ:GOOGL) is all set to take on Microsoft Corporation (NASDAQ:MSFT) with its latest Google For Work program. The search engine company is aiming to escalate its cloud office-like services against Office 365 from the Windows-maker.
Google has launched Google For Work and Education partner program for its top ecosystem member and the commission for selling Google cloud services has gone significantly higher. The company has defined individual member profiles for its technical associates including “Sales Track,” “Services Track,” and “Technology Track.”
Jeremy Rosenberg, digital head for Allison+Partners’, said,
“They’re trying to get in there with a younger generation of an audience, the folks who have grown up with … and have been using [Gmail and Google Docs] on a personal manner. It creates an opportunity for them to get in there a little bit more aggressively.”
Google Inc (NASDAQ:GOOGL) will launch its partner program on a large basis in early 2015 and the company is planning a Premier membership category with exclusive benefits.
In addition to the enterprise software push from the search engine company, Google has been pushing its Chromebook to younger generation and according to a recent survey, it exceeded Apple Inc. (NASDAQ:AAPL) in shipping Chromebook laptops against iPad devices. The company shipped 715,000 Chromebook laptops against 702,000 iPad devices.
At the same time, Google Inc (NASDAQ:GOOGL) is planning to launch the child-friendly version of its services for this age group. Pavni Diwanji, VP of Engineering unit at Google, said,
“We want to be thoughtful about what we do, giving parents the right tools to oversee their kids’ use of our products.”
These product versions will target towards children aged 12 years and younger.
This article has been written by Prakash Pandey.