GoPro Inc (NASDAQ:GPRO) shares surged as much as 5 percent in the day on Friday, before closing $52.51, or up 8.6 percent, after the wearable camera maker announced its very first agreement with a major sports league, the NHL (National Hockey League). The deal will bring GoPro cameras close to the game’s happenings, allowing viewers to see actions from the perspective of players as well as referees.
Previously, GoPro Inc (NASDAQ:GPRO) wearable cameras targeted bikers, skydivers, surfers, and fans of different extreme sports as its market. The new deal points to a new, broader market, although GoPro have not yet announced if there is any pending agreements with other major sports leagues. The agreement with NHL will see GoPro cameras on the refs and in the rink, and integrating them in NHL’s live broadcasts of games. The deal was announced on time for the NHL All Star Weekend on January 23 to January 25, but the deal does not specifically require players to don the wearable camera while on play to ensure safety and comfort.
Under the agreement, NHL will be using GoPro Inc (NASDAQ:GPRO) devices to make available to hockey fans new perspectives that were not previously seen. The talents of the game’s top players can then be shown in both national and regional broadcasts using high definition video content. It will also be shown through NHLPA, NHL, and GoPro’s digital and social media accounts.
While it can be fun to watch hockey in TV, its blazing speed inevitably cause watchers to lose some of the actions. Talking about GoPro Inc (NASDAQ:GPRO)’s partnership with NHL in a blog post, GoPro Senior Director of Lifestyle Marketing Todd Ballard said that both NHL and GoPro “will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they’ve never seen before, from players and officials to in-goal and rink side.”
This article has been written by Nonito Guntan.