McDonald’s Corporation (NYSE:MCD) has been having a bad run in the market. Its value has been declining, sales in different stores have been wanting and its customers of the young age have been leaving in large numbers. This has triggered the company to devise new ways of pulling in more customers.
The company’s latest addition is the “Create Your Taste” option that enables customers to skip the manned counters to specific digital kioks that allow them to choose all that they want about the burger. They can choose details like bun type, the amount of cheese, and a host of other elements that suit their tastes.
In order to pull in more customers, McDonald’s Corporation (NYSE:MCD) has been carrying out a number of tests in different locations. The tests have been successful, something that has excited the company to expand the service to a host of other stores.
Such improvements have been introduced to reignite appeal of McDonald’s Corporation (NYSE:MCD), especially to the Millennialswhose expectations are too high.
“The problem for chains like McDonald’s is that with this generation, the Millennials in particular, the standard of expectations has risen,” said industry analyst John Gordon, owner of Pacific Management Consulting Group. “The standards that were OK for our parents, aren’t necessarily OK for us.”
This comes forth as the company’s biggest change since its inception about 40 years ago.
According to USA Today, McDonald’s Corporation (NYSE:MCD) will be expanding the services to all its locations nationally. This will be gradually rolled out step by step until all its stores are fully covered.
Several analysts agree that this is a step in the right direction, particularly after it reported week results in the last quarter. Many of the analysts agree that it’s high time the company took a major risk that has the potential of pulling in more customers.
This article has been written by Victor Ochieng
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