Finally the day has come when Microsoft Corporation (NASDAQ:MSFT) can proudly claim that it owns Mojang, creator of Minecraft, after having paid $2.5 billion. Courtesy of this acquisition, Mojang and Minecraft will now feature amongst the tech giant’s already long list of well-known titles like Fable, Forza and Halo, something that the new CEO Satya Nadella has been keen on. While the broader objective is to re-invent the company in its entirety, revival of mobile devices and software packages is also an equally high priority.
As Danielle Ives, FBR Capital Markets, puts it –
“Nadella is doing everything in his power to get as much content as possible on the Microsoft platform that consumers will want. They have to think broader than Xbox, and more like a multi-device Microsoft in order to court consumers to the platform.”
This move of Microsoft Corporation (NASDAQ:MSFT) is being interpreted as that of desperation by several analysts as the tech giant is making a serious attempt to win the hearts of mobile phone users after having lost touch along the way much to the expense of its market share. The main reason underlying the rejection of Windows phone is the lack of apps as compared to Android and iPhone to the effect that now the company has to literally claw its way into the race. Presently, users do not want Windows phone owing to lack of apps and developers do not wish to put their apps due to lack of users.,
Microsoft Corporation (NASDAQ:MSFT) hopes that Minecraft will alter the situation since it already boasts of an established customer base, all of which will latch on to Windows once the app is set in place. Massively popular that it is with users of all age-groups the world over, this game is likely to provide widespread exposure to the Windows phone the extent of which is difficult to gauge. Another fact that Microsoft Corporation (NASDAQ:MSFT) is counting on pertains to the insanity with which people follow Minecraft – most of the users treat it like a lifestyle and would not let it go even if it means investing in a Windows phone.
Probably the only disappointment is that of exclusion of Minecraft creator Markus Perrson, or Notch, as he is popularly known. He signed out with the following statement –
“If I ever accidentally make something that seems to gain traction, I’ll probably abandon it immediately. Thank you for turning Minecraft into what it has become, but there are too many of you, and I can’t be responsible for something this big.”
This article has been written by Vinita Basu.
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