One of the crucial steps in the growth of Netflix, Inc. (NASDAQ:NFLX) is to expand and after increasing its presence in Europe and catering in over 50 countries worldwide, the online streaming company is all set to release Hollywood movies online. The content streaming company is working closely to eliminate the gap between Hollywood releases and their online streaming availability.
Netflix, Inc. (NASDAQ:NFLX) has already started a new tide with the planned release of “Crouching Tiger, Hidden Dragon” and four Adam Sandler movies online. It will allow the company to offer fresh content to its customers eliminating the 7 to 18 month waiting period before streaming movies online. Netflix is all set to release Sandler movies online reaching their 50 million customers directly, although the company is working over the International rights for these movies.
According to Tony Wible, Janney Montgomery Scott analyst, the online streaming giant is likely to spend up to $40 million on each of these Sandler movies, which coincides with the fee company pays to stream a movie from any famous Hollywood studio such as Dreamworks Animation Skg Inc (NASDAQ:DWA). He further added,
“The perk here is you don’t have to wait nine months. You have something you have exclusive access to across the globe.”
The new approach from Netflix, Inc. (NASDAQ:NFLX) has received thumbs up from the film industry itself. The director of World War II “Fury”, David Ayer, with Brad Pitt as the lead, said he would be interested in working with an online distributor of his film. He added,
“The screens we watch on are becoming handheld (and) portable. It’s the future of the business.”
He was excited that an online content distributor could offer the same artistic freedom for his film that he received from Sony Pictures saying, “That’s what studios need to do in order to maintain access to the labor of love of a filmmaker.” At the same time, the online streaming company is likely to face opposition from studios, cinema halls, and even some film industry veterans.
Earlier, Walking Dead Season 5 overwhelmed the record keepers with a record 17.3 million unique viewers on its first episode this Sunday. Amy Palmer, PowerwomenTV Founder, credited Netflix for the huge viewership primarily because of its large subscriber base.
This article has been written by Prakash Pandey.