Good days have finally arrived for T-Mobile US Inc (NYSE:TMUS) with the company adding as many as 2.75 million customers in August 2014. This is the largest number of monthly subscribers that T-Mobile has ever added in its history.
The CEO of T-Mobile US Inc (NYSE:TMUS), John Legere, said, “The company is on fire.” The past year and half have turned the tables for the fourth largest U.S. mobile carriers primarily because of the promotions and price cuts. In fact, the price slashing strategy followed by T-Mobile did affect the entire telecom industry with most of the carriers offering affordable plans and price cuts.
T-Mobile US Inc (NYSE:TMUS) added 2.75 million customers in August with record 552,000 postpaid customers and 208,000 prepaid customers in the month. Legere paid the credits to the new $100 plan that allows customer to add up to four lines. Further, the company is working its way pretty well against its rival Sprint Corporation (NYSE:S) and Legere added that its subscriber moving ratio with Sprint stands at 17:1 because of the Contract Freedom Campaign launched by the company in January. Under the offer, T-Mobile pays the contract cancellation fees for customers who are willing to switch to their network.
Earlier, the company launched a new Wi-Fi calling plan for its customers primarily targeted towards iPhone 6 users. Apple Inc (NASDAQ:AAPL) introduced Wi-Fi calling feature in its latest iPhone. The company launched its $650 buy-out plan for customers under which the company offers $650 for family with MasterCard Debit Card.
T-Mobile US Inc (NYSE:TMUS) rejected an acquisition bid of $15 billion from Iliad SA (EPA:ILD) for low evaluation. Legere said,
“We are a company that has a viable standalone path but a brand and capability that people are interested in.”
This article has been written by Prakash Pandey.