In its efforts to improve customer experience, T-Mobile US Inc (NYSE:TMUS) is offering Wi-Fi calling and texting services to its clients. It will allow customers to stay in touch even at dead spots, especially in office and home buildings.
T-Mobile US Inc (NYSE:TMUS) introduced a signal booster device, Personal CellSpot, device that would help customers to improve signal quality at their home or office. The announcement came after Apple Inc (NASDAQ:AAPL) introduced their latest iPhone 6 with Wi-Fi calling ability.
Earlier, T-Mobile US Inc (NYSE:TMUS) announced an exciting trade-in offer for iPhone users under which the company will offer the best trade-in deal in the market as compared to other national carriers. If a customer finds out a better trade-in deal, the company is ready to match that offer along with the payment of price difference and an additional $50 credit in the bill. T-Mobile US Inc (NYSE:TMUS) will start the offer from September 17 and it is an effort from the company to beat other national carriers in luring the customers.
T-Mobile US Inc (NYSE:TMUS) is trying hard to become the third largest mobile carrier in the U.S. by getting ahead of Sprint Corporation (NYSE:S). The CEO of T-Mobile, John Legere, said earlier, “Put a fork in it — it’s happening by the end of the year,” when asked about surpassing Sprint Corporation (NYSE:S). The company had 51 million customers at the end of last quarter as compared to the 55 million customers of Sprint Corporation (NYSE:S).
The Wi-Fi calling is likely to help customer get rid of their landline phones primarily used in dead spots within the houses. Earlier, T-Mobile US Inc (NYSE:TMUS) started a price cut battle last year followed by other companies to retain customers.
This article has been written by Prakash Pandey and edited by Serkan Unal.