Twitter Inc (NYSE:TWTR) and International Business Machines Corp. (NYSE:IBM) are all set to offer data analytics services to enterprises depending upon the data collected from Twitter. The main aim of this association is to help corporations understand market trends, customers, and make informed business decisions.
Following his statement at the third quarter 2014 financial results, Ginni Rometty, CEO of IBM, is trying to shift the tech giant’s momentum towards cloud services, data analytics, and new technologies with increasing scope in the upcoming years. Under the partnership, IBM would integrate the data from the micro-blogging site into its cloud-based services including the much talked about IBM Watson Analytics.
At the same time, International Business Machines Corp. (NYSE:IBM) and Twitter Inc (NYSE:TWTR) would come up with enterprise applications offering insights for business decisions throughout every industry. Companies would be able to map customer sentiments and engage their target audience in a better manner. The third part of the partnership would include training IBM’s employees, up to 10,000, to offer consulting services to the business depending upon Twitter data.
“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data.”
The CEO of Twitter Inc (NYSE:TWTR), Dick Costolo, said,
“This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”
This is not the first time when Twitter is engaged in this type of activities as the company initially offered paid access to its tweets to Datasift, Gnip, and Dataminr. The micro-blogging site hopes to attract more customers with its partnership with International Business Machines Corp. (NYSE:IBM).
This article has been written by Prakash Pandey.