Intel Corporation (INTC) Takes Another Shot at the Wearable Segment with Peak

Intel Corporation (INTC)

With wearable gadgets being the latest embodiments of technological innovation, Intel Corporation (NASDAQ:INTC) decided to have another go by launching another model named Peak, which is supposed to be an improvement over its predecessor, B1 Band, which had been released in 2013. Meant to serve as health gadgets, these watches are products of Basis Science which was acquired by Intel Corporation (NASDAQ:INTC) in March, 2014. While the B1 Band release preceded the acquisition, the erstwhile release Peak, was under development and has been released now.

Peak is best described as an anodized alumina wrist-watch which has been programmed to monitor health and keep track of the heart-rate through step-counting. It does double up as a smartphone too wherein the wearer can receive notifications. Its touchscreen display is covered by Gorilla Glass 3 and comprises of four touch-points for the user to go check the various display options. Prospective buyers can acquire this gadget in water-proof matt-black or brushed-silver finish and it will be supported by the Basis app. Priced at $199, it has been equipped with sensors that would track motion, perspiration and temperature amongst other details.

Intel Corporation (INTC)

With other major players making a mark in the wrist gadget segment, Jeff Holove, General Manager, Basis, reiterated that his company’s outlook through the following statement –

“We’re still anchored in the health and fitness category, but we’re starting to stretch those boundaries a bit. We will be able to do those essential smartwatch features, such as phone alerts and app notifications. Users can decide they want to have a health and fitness experience but they don’t want to have to give up all smartwatch stuff. It doesn’t mean we’re trying to be a full on smartwatch, but we’ll do enough of it so users don’t feel like they’ve had to compromise with all of that stuff.”

An aspect that Intel Corporation (NASDAQ:INTC) has ensured pertains to extended battery life of the gadget and over a period of time the company also intends to apply this technology in upcoming devices. As of now, Intel Corporation (NASDAQ:INTC)’s head of ‘New Devices’ branch, Mike Bell differentiated it from Apple’s iWatch through the following comment –

“I actually look at this as a really different device, it’s not like a smartwatch that runs general purpose tasks.”

This article has been written by Vinita Basu.

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